At Bloom, we believe that everyone who usesĀ our coasts and shorelines should act like a local. Being a local means having a respect for our beaches and waters,Ā and ensuring that others who use these same natural areas show the same respect. Not polluting, not disturbing sensitive wildlife areas, and responsibly using our coastal resources are all part of this shared responsibility. We all enjoy our beaches and coasts for different reasons, whether you’re a surfer, fisherman, boater, birdwatcher, or just a beach-goer, we rely on a healthy and clean ecosystem for us to continue to enjoy these activities for years to come.

Our goal is to use our profits to support actions being taken to promote healthy marine environments in areas around the United Sates. Our funding will go to what the majority of local users deem to be the most prevalent threat to their specific areas.